Have you ever bought anything when you’ve been searching online at Amazon, Etsy, Ebay etc? You have? Because there’s a strong chance that somebody earned a commission when you bought that product or service.
You didn’t see them, they didn’t see you and you didn’t pay any extra for it but the creator of that product or service may well have paid a commission (mostly in the form of money) to the person or site that led you to that product.
This, in a sense, is what online affiliate marketing is. You may not even have been aware that it happened but it’s something that you could also do to boost whatever your income is through your current salary, wages or retirement pension.
It may seem complicated but I promise that it isn’t and we’ll hold your hand all the way from start to finish so that you too can take advantage of this excellent method of supplementing your income.
The Main Methods of Online Affiliate Marketing: A Beginner’s Guide
Affiliate marketing is a way for people to earn money online by promoting products or services from other companies. When someone buys a product through your unique affiliate link, you earn a commission.
It’s a popular way for many, including seniors, to supplement their income online. Let’s explore the main methods of affiliate marketing in straightforward terms, so you can decide which approach might suit you best.
1. Content Websites
Content websites are all about sharing useful information through articles, blogs, or guides. You can create a website around a topic you’re passionate about, such as travel, cooking, or gardening, and include affiliate links within your content.
For instance, if you write a blog post about the best kitchen gadgets, you could include links to products on Amazon. When readers click on these links and make a purchase, you earn a commission.
How It Works:
- Choose a niche (a specific topic you want to focus on).
- Create valuable content related to that niche.
- Add affiliate links to products that match your content.
- Promote your website through social media or search engines to attract visitors.
2. Email Marketing
Email marketing involves building a list of subscribers who are interested in a particular topic or product. You can send emails to your subscribers with tips, advice, and, of course, affiliate links to products they might find useful.
How It Works:
- Create a way for people to sign up for your emails, such as a newsletter signup on your website.
- Send regular emails with helpful information and recommendations.
- Include your affiliate links in the emails. If subscribers click on these links and buy, you earn a commission.
3. Social Media Promotion
If you enjoy using social media, this method could be for you. You can promote affiliate products on platforms like Facebook, Tiktok, Instagram, Pinterest or X by sharing posts, videos, or even live streams. Social media is a great way to reach a larger audience quickly.
How It Works:
- Build a following on your chosen social media platform by sharing content that interests your audience.
- Share posts that include affiliate links to products you recommend.
- Engage with your followers by responding to comments and messages to build trust.
4. Product Reviews and Blogs
People often look for reviews before buying a product. By writing honest reviews on your blog or website, you can help them make a decision. Include affiliate links within your reviews, so when readers decide to purchase based on your recommendation, you earn a commission.
How It Works:
- Choose products that you know and can honestly review.
- Write detailed reviews highlighting the pros and cons.
- Include affiliate links in your review to direct readers to where they can buy the product.
5. Video Marketing (YouTube, Facebook and Instagram Reels etc.)
Creating videos is another effective way to do affiliate marketing. You can make videos reviewing products, showing how to use them, or just talking about your experiences. YouTube is a popular platform for this, but you can also use Facebook or Instagram.
How It Works:
- Create a YouTube channel focused on a specific niche or topic.
- Make videos that provide value, such as tutorials or reviews.
- Include affiliate links in the video description or within the video itself.
6. Coupon and Deal Websites
Everyone loves a good deal! By creating a website that shares coupons and deals, you can attract people looking to save money. You can earn a commission every time someone uses your affiliate links to take advantage of the deals you share.
How It Works:
- Set up a website dedicated to sharing coupons and special deals.
- Include affiliate links in your deal listings.
- Promote your deals through social media, search engines, or even word of mouth.
7. Comparison Websites
Comparison websites allow users to compare products side-by-side to find the best option for their needs. By including affiliate links within the comparisons, you can earn money whenever someone makes a purchase through your site.
How It Works:
- Choose products that are commonly compared, like tech gadgets or household items.
- Create comparison charts or articles to help users make a decision.
- Insert affiliate links to the products in your comparisons.
Affiliate marketing can be a great way to earn extra income, especially if you enjoy sharing your thoughts on products or have a knack for creating content. Whether through a blog, email, or social media, there’s a method out there that can suit your style and skills.
Start with one that feels the most comfortable and see how it goes. As you gain confidence, you can explore other methods to maximize your earnings.
Happy marketing!